Visual Sound
Bob Weil – Founder, Inventor, and President of Visual Sound
No, he doesn't look like a mad scientist... but neither did Dr. Jekyll for that matter! But truth be told, Bob Weil, the creator and mastermind behind Visual Sound and its products, is just that… a Mad Scientist!
So what possesses someone to start a guitar products company in the first place? Well, it all goes back to November of 1988. “I needed a volume pedal, so I went out and bought an Ernie Ball mono volume pedal. After a short time I became frustrated with it. The volume taper was too abrupt, and more importantly, it didn't have a visual reference so I could see where I was at.” After shopping for what he certainly thought existed at the time, to Bob’s amazement there was no such thing. So what did he do? Well, like any good inventor, he did the next best thing…created one.
“I could see my Ernie Ball pedal only had a pot and a string, so obviously the volume part of the pedal was easy.” But what about making an LED scale to go with it? “Well, I had one small handicap... I didn't know ANYTHING about engineering. Heck, I didn't even have an erector set when I was a kid! I was working in sales and marketing with a degree in Business Administration. That's great for business, but doesn't do much if you're trying to design a product that nobody's ever even tried to make. I started hanging out at libraries reading books on basic electronics. I also called a lot of engineers at semiconductor companies and asked all sorts of stupid questions. Eventually, over a period of years, I figured out how to make a "visual" volume pedal with a 10 LED scale.”
Over time Bob taught himself electronics, mechanical engineering, and patent law. And from what started as a wood block prototype, Bob’s original vision began to take shape. “I made a couple of prototypes and showed them around and eventually certain musician friends of mine wanted one of their own. So, I patented the whole "Visual" concept for pedals (another learning curve) and in November 1994, I jumped into business with one product… the Visual Volume™.”
Like any startup company, Visual Sound had its share of ups and downs trying to find that one thing that makes it all work… “If there was a mistake to be made, I probably made it. Unfortunately, volume pedals simply don't sell as fast as effects pedals do. So I tried a few different test-market productions of other pedals such as: Visual Metal, Visual Blues, and the Visual Wah/Volume. All had less-than-impressive results.” But it wouldn’t be long before Bob created the pedal of his dreams… the classic Jekyll & Hyde™. This would be the pedal that would take things to the next level… you might say it put the “pedal to the metal”. “It wasn't 'Visual'’, Bob said, "but it was exactly what I had been wanting as a guitar player for years.”
But the biggest challenge was yet to come…
At the very time Bob invented the pedal that could change the future for both him and his company, the money ran out. Bob tells it this way, “Through a miraculous set of circumstances in my darkest hour, I suddenly was given the opportunity to have a bunch of orders paid for up front, which, believe it or not, turned everything around for me. Right then I recognized the hand of God was on my business. At that time I actually thought I would close up shop, but evidently God wanted me to keep going. How could I say no?”
Since that time Visual Sound has continued to grow.
BobNow, with a bright future ahead, Bob pursues his dream of excellence in creating new products that will establish Visual Sound as a cutting edge music company far into the future. Following the success of the Jekyll & Hyde™, Route 66™, H2O™, and the immensely popular 1 Spot™, Bob and chief engineer, R.G. Keen, have created a new line of tube amplifiers called the Workhorse™. Rivaling the very best guitar amps on the market, the Workhorse™ series is being offered at working man prices. And if that’s not enough, back by popular demand, Bob has redesigned his flagship pedal, the Visual Volume™ just in time for the 10th anniversary of Visual Sound.
With names like: Paul Jackson Jr., Steven Curtis Chapman, Earth Wind & Fire, Eric Johnson, Relient K, U2, Metallica, Johnny Hiland, and a host of other amazing session players and musicians in Nashville, Los Angeles, New York, and around the world, Bob Weil and Visual Sound are synonymous with helping create the great sounds flooding the airwaves of today’s most innovative music.
(Bob, a native New Yorker, lives with his lovely wife Julie and their two talented children outside of Franklin, Tennessee)
